Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
WELCOME TO
SHINERUNNER
Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
ALL EPISODES
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| DATE | PODCAST |
|---|---|
| February 22, 2019 |
Shinerunner Ep12 | Marketing Review |
| January 24, 2019 |
Shinerunner Ep11 – Special Event Do’s And Don’ts |
| January 1, 2019 |
Shinerunner Ep10 – Special Events – Trial And Sampling Synergies |
| December 27, 2018 |
Shinerunner Ep9 – Marketing Shift |
| November 21, 2018 |
Shinerunner Ep8 – More Beer Sales Incentive Ideas |
| October 29, 2018 |
Shinerunner Ep7 – Clutter Bustin’ |
| October 11, 2018 |
Shinerunner Ep6 – Motivate The Wholesaler |
| September 14, 2018 |
Shinerunner Ep5 – The Wholesaler |
| September 3, 2018 |
Shinerunner Ep4 – The Four P’s |
| August 20, 2018 |
Shinerunner Ep3 – Pursuing Austin |
| July 25, 2018 |
Shinerunner Ep2 – Brand Story, Target Marketing |
| July 17, 2018 |
Shinerunner Ep1 – Why Marketing For Craft Beer? |
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ALL EPISODES
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| DATE | PODCAST | SUMMARY |
|---|---|---|
| February 22, 2019 |
Shinerunner Ep12 | Marketing Review |
Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, Read more |
| January 24, 2019 |
Shinerunner Ep11 – Special Event Do’s And Don’ts |
This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that Mark Read more |
| January 1, 2019 |
Shinerunner Ep10 – Special Events – Trial And Sampling Synergies |
In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers. Read more |
| December 27, 2018 |
Shinerunner Ep9 – Marketing Shift |
The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for over Read more |
| November 21, 2018 |
Shinerunner Ep8 – More Beer Sales Incentive Ideas |
After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business. Read more |
| October 29, 2018 |
Shinerunner Ep7 – Clutter Bustin’ |
In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick, Read more |
| October 11, 2018 |
Shinerunner Ep6 – Motivate The Wholesaler |
Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real life Read more |
| September 14, 2018 |
Shinerunner Ep5 – The Wholesaler |
Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORE Read more |
| September 3, 2018 |
Shinerunner Ep4 – The Four P’s |
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case histories Read more |
| August 20, 2018 |
Shinerunner Ep3 – Pursuing Austin |
With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off Premise Read more |
| July 25, 2018 |
Shinerunner Ep2 – Brand Story, Target Marketing |
In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your target Read more |
| July 17, 2018 |
Shinerunner Ep1 – Why Marketing For Craft Beer? |
This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us through Read more |
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OTHER SHOWS
The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.
A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.
Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.
The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.
The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.
A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.
Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.
The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.
Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.
In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.
For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.
Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.
Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.
In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.
For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.
Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.