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WELCOME TO

SHINERUNNER

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

MOST RECENT
SUBSCRIBE
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tbn-shineruneer-logo-01

WELCOME TO

SHINERUNNER

Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.

MOST RECENT
SUBSCRIBE

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ALL EPISODES

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  • 2
DATE PODCAST
February 22, 2019 Shinerunner Ep12 | Marketing Review

January 24, 2019 Shinerunner Ep11 – Special Event Do’s And Don’ts

January 1, 2019 Shinerunner Ep10 – Special Events – Trial And Sampling Synergies

December 27, 2018 Shinerunner Ep9 – Marketing Shift

November 21, 2018 Shinerunner Ep8 – More Beer Sales Incentive Ideas

October 29, 2018 Shinerunner Ep7 – Clutter Bustin’

October 11, 2018 Shinerunner Ep6 – Motivate The Wholesaler

September 14, 2018 Shinerunner Ep5 – The Wholesaler

September 3, 2018 Shinerunner Ep4 – The Four P’s

August 20, 2018 Shinerunner Ep3 – Pursuing Austin

July 25, 2018 Shinerunner Ep2 – Brand Story, Target Marketing

July 17, 2018 Shinerunner Ep1 – Why Marketing For Craft Beer?

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  • 2

ALL EPISODES

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  • 2
DATE PODCAST SUMMARY
February 22, 2019 Shinerunner Ep12 | Marketing Review

Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,
Read more
January 24, 2019 Shinerunner Ep11 – Special Event Do’s And Don’ts

This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that Mark
Read more
January 1, 2019 Shinerunner Ep10 – Special Events – Trial And Sampling Synergies

In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers.
Read more
December 27, 2018 Shinerunner Ep9 – Marketing Shift

The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for over
Read more
November 21, 2018 Shinerunner Ep8 – More Beer Sales Incentive Ideas

After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.
Read more
October 29, 2018 Shinerunner Ep7 – Clutter Bustin’

In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,
Read more
October 11, 2018 Shinerunner Ep6 – Motivate The Wholesaler

Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real life
Read more
September 14, 2018 Shinerunner Ep5 – The Wholesaler

Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORE
Read more
September 3, 2018 Shinerunner Ep4 – The Four P’s

In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case histories
Read more
August 20, 2018 Shinerunner Ep3 – Pursuing Austin

With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off Premise
Read more
July 25, 2018 Shinerunner Ep2 – Brand Story, Target Marketing

In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your target
Read more
July 17, 2018 Shinerunner Ep1 – Why Marketing For Craft Beer?

This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us through
Read more
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OTHER SHOWS

BN Show Logo_The Sour Hour_5.24.17_web-01

The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.

BN Show Logo_Dr Homebrew_5.24.17_web-01

A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.

BN Show Logo_Brew Strong_5.24.17_web-01

Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.

BN Show Logo_Brewing With Style_alt_web-01

The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.

LET’S HEAR IT
LET’S HEAR IT
LET’S HEAR IT
LET’S HEAR IT
BN Show Logo_The Sour Hour_5.24.17_web-01

The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.

LET’S HEAR IT
BN Show Logo_Dr Homebrew_5.24.17_web-01

A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.

LET’S HEAR IT
BN Show Logo_Brew Strong_5.24.17_web-01

Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.

LET’S HEAR IT
BN Show Logo_Brewing With Style_alt_web-01

The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.

LET’S HEAR IT
BN Show Logo_CYBI_5.24.17_web-01

Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.

BN Show Logo_The Jamil Show_5.24.17_web-01

In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.

BN Show Logo_The Homebrewed Chef_5.24.17_web-01

For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.

BN Show Logo_Video_5.24.17_web-01

Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.

LET’S HEAR IT
LET’S HEAR IT
LET’S HEAR IT
LET’S SEE IT
BN Show Logo_CYBI_5.24.17_web-01

Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.

LET’S HEAR IT
BN Show Logo_The Jamil Show_5.24.17_web-01

In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.

LET’S HEAR IT
BN Show Logo_The Homebrewed Chef_5.24.17_web-01

For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.

LET’S HEAR IT
BN Show Logo_Video_5.24.17_web-01

Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.

LET’S SEE IT

QUESTIONS, FEEDBACK OR INQUIRIES?

CONTACT US

A BIT ABOUT US

The Brewing Network is a multimedia resource for brewers and beer lovers. Since 2005, we have been the leader in craft beer entertainment and information with live beer radio, podcasts, video, events and more.

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  • SCHEDULE
    • Show Schedule
    • Events Calendar
  • BN LIVE
    • LISTEN LIVE
    • WATCH LIVE
  • SHOWS
    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Bikes + Beer
    • Heads + Tails
    • Shinerunner
    • Entre Cervezas
    • Video
    • Hop & Brew School
  • COMMUNITY
    • BN Blog
    • Donate
    • Live Chat
    • Forum
    • Get Our Newsletter
    • Shop Amazon

  • STORE
  • SPONSORS
  • ABOUT
  • CONTACT
The Brewing Network