Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
WELCOME TO
SHINERUNNER
Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
ALL EPISODES
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| DATE | PODCAST |
|---|---|
| December 31, 2020 |
Shinerunner Bonus Episode | Selling More Beer |
| May 4, 2020 |
Shinerunner Ep25 | The Final Show |
| February 17, 2020 |
Shinerunner Ep24.5 | GOLIATH IS COMING… |
| January 14, 2020 |
Shinerunner Ep24 | Shifting Your Brand From 2D To 3D |
| December 19, 2019 |
Shinerunner Ep23 | Craft Beer Trends to Prepare For |
| November 19, 2019 |
Shinerunner Ep22 | Tips for the Supplier Sales Rep |
| October 22, 2019 |
Shinerunner Ep21 | State of the Industry |
| September 18, 2019 |
Shinerunner Ep20 | Fighting Rotation Nation |
| August 20, 2019 |
Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting |
| July 8, 2019 |
Shinerunner Ep18 | Dyno-ing the Marketing Mix |
| May 28, 2019 |
Shinerunner Ep17 | Case History |
| April 18, 2019 |
Shinerunner Ep16 | Wholesaler Training And Motivation |
| April 4, 2019 |
Shinerunner Ep15 | Sales Rep Training And Motivation |
| March 12, 2019 |
Shinerunner Ep14 | Chain Merchandising |
| February 22, 2019 |
Shinerunner Ep13 | Preparing For The Chains |
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ALL EPISODES
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| DATE | PODCAST | SUMMARY |
|---|---|---|
| December 31, 2020 |
Shinerunner Bonus Episode | Selling More Beer |
Mark Colburn’s “BEER Talks” session covers Marketing, Merchandising & Motivation. |
| May 4, 2020 |
Shinerunner Ep25 | The Final Show |
In this final Shinerunner Show episode, Mark thanks listeners for their support and all who helped him in creating and producing the Shinerunner Show. He Read more |
| February 17, 2020 |
Shinerunner Ep24.5 | GOLIATH IS COMING… |
This Bonus Horsepower show challenges the listener to ponder the current and future macro trends taking place within the national beverage wholesale network. Mark goes Read more |
| January 14, 2020 |
Shinerunner Ep24 | Shifting Your Brand From 2D To 3D |
In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 – D-ing” your brand. The premise behind it is to bring the Read more |
| December 19, 2019 |
Shinerunner Ep23 | Craft Beer Trends to Prepare For |
In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general |
| November 19, 2019 |
Shinerunner Ep22 | Tips for the Supplier Sales Rep |
In this episode, Mark fields a listener question and decides to dedicate the show’s topic to the inquiry. The question comes from a recently hired Read more |
| October 22, 2019 |
Shinerunner Ep21 | State of the Industry |
Chatting with Executive Director, Tom McCormick from the California Craft Beer Association |
| September 18, 2019 |
Shinerunner Ep20 | Fighting Rotation Nation |
This Shinerunner Podcast confronts the On-Premise draft handle “Merry-Go-Round” or “One and Done” trend taking place across the nation. |
| August 20, 2019 |
Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting |
In this “ABP” pod cast, Mark shares his insights and experiences on how to prepare for this crucial wholesaler presentation. |
| July 8, 2019 |
Shinerunner Ep18 | Dyno-ing the Marketing Mix |
Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. |
| May 28, 2019 |
Shinerunner Ep17 | Case History |
In this episode, Mark invents a fictional brewery – GT-500 Brewing – then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends, Read more |
| April 18, 2019 |
Shinerunner Ep16 | Wholesaler Training And Motivation |
In this episode Mark shares with you his in-depth wholesaler sales rep experiences. |
| April 4, 2019 |
Shinerunner Ep15 | Sales Rep Training And Motivation |
In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive. |
| March 12, 2019 |
Shinerunner Ep14 | Chain Merchandising |
Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to Read more |
| February 22, 2019 |
Shinerunner Ep13 | Preparing For The Chains |
This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case Read more |
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OTHER SHOWS
The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.
A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.
Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.
The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.
The Sour Hour is an in-depth look into the process of making wild ales (sour beer). With the help of some of the best sour brewers in the world, the show discusses the techniques to make world class sour beer.
A show completely unique to home-brewing, two master BJCP judges break down styles of beer sent in by home-brewers around the world and provide detailed feedback on how these brewers can improve.
Designed as an amateur brewing geek’s must-listen show, Brew Strong is your source for cutting edge beer and brewing information, answers to technical questions, and a guide to a greater appreciation for all things beer.
The world’s first radio program dedicated to brewing classic styles of beer. From recipe design to fermentation techniques, Brewing with Style covers everything you need to brew classic styles of beer at home.
Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.
In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.
For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.
Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.
Can You Brew It is a show dedicated to homebrew cloning your favorite commercial beers – complete with pro-brewer interviews, full recipes and a finished-product comparisons.
In each episode, award winning brewer and beer writer Jamil Zainasheff discusses brewing a specific style of beer. Included are award winning recipes, tips, tasting notes and live Q&A with listeners.
For beginners and experts alike, The Home-Brewed Chef focuses on cooking and pairing with craft beer. Learn to recognize compatible flavors, and cook with and pair gourmet food with world class beer.
Whether it’s live awards shows, festivals, informative panel discussions, or the BN on the road, the Brewing Network brings beer to life with our hand crafted videos from around the globe.