DONATE
The Brewing NetworkThe Brewing NetworkThe Brewing NetworkThe Brewing Network
  • SCHEDULE
    • Show Schedule
    • Events Calendar
  • BN LIVE
    • LISTEN LIVE
    • WATCH LIVE
  • SHOWS
    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Bikes + Beer
    • Heads + Tails
    • Shinerunner
    • Entre Cervezas
    • Video
    • Hop & Brew School
  • COMMUNITY
    • BN Blog
    • Donate
    • Live Chat
    • Forum
    • Get Our Newsletter
    • Shop Amazon

  • STORE
  • SPONSORS
  • ABOUT
  • CONTACT

Shinerunner Ep24 | Shifting Your Brand From 2D To 3D

    Home BN Shows and Podcasts Shinerunner Ep24 | Shifting Your Brand From 2D To 3D
    By justin | BN Shows and Podcasts, Shinerunner | 0 comment | 14 January, 2020 | 1

    In this episode Shinerunner, Mark introduces a new marketing concept he calls, “3 – D-ing” your brand. The premise behind it is to bring the brand to life by creatively exploiting and elevating the Key Differentiating Advantage and marketing story to a higher level. He also introduces another, “Mark-ism” which urges the listener to “tangebilize” the brand which in essence helps you to put meat on the brand skeleton.

    Mark uses the fictitious “GT-500 Brewing” in a lengthy example (including a template) to better describe how to flesh out and ramp up your brand’s KDA and marketing story. This show makes for a unique listening adventure as Mark introduces his creative and timely concept. Listeners will benefit from this time investment as Mark provides them with another weapon to battle in this highly competitive beverage market where existing brands and new product entrants fiercely compete for precious On and Off Premise real estate.

    Episode #24 is especially relevant to the craft brewer, craft spirts distiller, cider/mead maker, vintner or “kombuch-ologist.”

    No tags.

    Related Posts

    • The Session 06-05-05 The BN Goes Live for the First Time

      By justin | 0 comment

      The Brewing Network’s debut show.

    • The Session 06-12-05 Lagunitas Brewing Co.

      By justin | 0 comment

      Lagunitas Brewing Company in studio

    • The Session 06-19-05 EJ Phair Brewing Co.

      By justin | 0 comment

      Morgan from EJ Phair Brewing Company joins us in the studio.

    • The Session 06-26-05 First Russian River Appearance

      By justin | 0 comment

      Hops and Vinnie Cilurzo of Russian River Brewing Company

    • The Session 07-03-05 Jamil’s BN Debut

      By justin | 0 comment

      Jamil Zainasheff and Beer Jeopardy make their first appearance

    • The Session 07-17-05 Wort Chilling Techniques

      By justin | 0 comment

      The Science of wort chilling and techniques to cool our wort fast.

    • The Session 07-24-05 Carbonation

      By justin | 0 comment

      Carbonation techniques and a lecture from Phil Markowski about farmhouse ales

    • The Session 07-10-05 Drake’s and Water Chemistry #1

      By justin | 0 comment

      Drakes Brewing Company and Water Chemistry

    EXPLORE SHOWS

    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Heads + Tails
    • Bikes + Beer
    • Shinerunner
    • Entre Cervezas
    • Hop & Brew School
    • Video

    UPCOMING SHOWS

    There are no upcoming events.

    View Calendar
    Add
    • Add to Timely Calendar
    • Add to Google
    • Add to Outlook
    • Add to Apple Calendar
    • Add to other calendar
    • Export to XML

    UPCOMING EVENTS

    • 9 February, 2021
      0

      CA Craft Beer Week Kickoff!

    SEARCH BN SHOWS

    A BIT ABOUT US

    The Brewing Network is a multimedia resource for brewers and beer lovers. Since 2005, we have been the leader in craft beer entertainment and information with live beer radio, podcasts, video, events and more.

    SUPPORT THE BN SUBSCRIBE TO SHOWS

    SHOWS

    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Heads + Tails
    • Bikes + Beer
    • Shinerunner
    • Entre Cervezas
    • Hop & Brew School
    • Video

    SITE MAP

    • ABOUT
    • SCHEDULE
    • BN LIVE
    • STORE
    • SPONSORS
    • CONTACT US
    • LIVE CHAT
    • SHOW ARCHIVES
    • ADVERTISE WITH US
    Copyright 2017 The Brewing Network | All Rights Reserved | Website created by FlowState Marketing
    • SCHEDULE
      • Show Schedule
      • Events Calendar
    • BN LIVE
      • LISTEN LIVE
      • WATCH LIVE
    • SHOWS
      • The Session
      • The Sour Hour
      • Dr. Homebrew
      • Brew Strong
      • Brewing With Style
      • Can You Brew It
      • The Jamil Show
      • The Home Brewed Chef
      • Bikes + Beer
      • Heads + Tails
      • Shinerunner
      • Entre Cervezas
      • Video
      • Hop & Brew School
    • COMMUNITY
      • BN Blog
      • Donate
      • Live Chat
      • Forum
      • Get Our Newsletter
      • Shop Amazon

    • STORE
    • SPONSORS
    • ABOUT
    • CONTACT
    The Brewing Network