Shinerunner Ep2 – Brand Story, Target Marketing

Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,Read more

This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more

Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing.

In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive.

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more