This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us through the essence of marketing, featuring key marketing terms (Marketing Mix, Product Life Cycle, Key Differentiating Advantage, Target Market, and Marketing Strategy) along with their definitions. This episode is designed to ease listeners into the marketing side of the business so that everyone shares operationalized marketing definitions from which to expand upon in future episodes.
Podcast (shinerunner): Play in new window | Download (Duration: 16:26 — 7.6MB)
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