After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read more
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more
In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your targetRead more
This intro episode introduces host Mark Colburn, with a background of nearly 30 years in the beverage alcohol industry. Mark begins by guiding us throughRead more
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