Episode 18 of the Shinerunner Show picks up where episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing.
CONTENT ARCHIVE
In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive.
Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more
This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal caseRead more
Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,Read more
This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that MarkRead more
In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers.Read more
The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for overRead more
After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read more
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more
