Shinerunner Ep2 – Brand Story, Target Marketing

In this episode of Shinerunner Craft Marketing, Mark Colburn goes gas down on how to craft your marketing story and how to define your target market. Mark profiles the typical craft beer drinker, “Austin” and looks deeply into this beverage alcohol Influencer and Gatekeeper, including consumption and media habits, household income, psychographics and geographic preference.

Podcast (shinerunner): Play in new window | Download (Duration: 16:23 — 7.4MB)

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beer marketing, brand story, craft beer, mark colburn, marketing, target marketing

Shinerunner Ep12 | Marketing Review

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