DONATE
The Brewing NetworkThe Brewing NetworkThe Brewing NetworkThe Brewing Network
  • SCHEDULE
    • Show Schedule
    • Events Calendar
  • BN LIVE
    • LISTEN LIVE
    • WATCH LIVE
  • SHOWS
    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Bikes + Beer
    • Heads + Tails
    • Shinerunner
    • Entre Cervezas
    • Video
    • Hop & Brew School
  • COMMUNITY
    • BN Blog
    • Donate
    • Live Chat
    • Forum
    • Get Our Newsletter
    • Shop Amazon

  • STORE
  • SPONSORS
  • ABOUT
  • CONTACT

Shinerunner Ep18 | Dyno-ing the Marketing Mix

    Home BN Shows and Podcasts Shinerunner Ep18 | Dyno-ing the Marketing Mix
    By justin | BN Shows and Podcasts, Shinerunner | Comments are Closed | 8 July, 2019 | 0
    Episode 18 of the Shinerunner Show picks up where  episode 17 left off, digging deeper into the rest of the Marketing Mix for fictional brewery – GT-500 Brewing. Mark reveals GT-500’s marketing plan to solve owner “Holley Cam’s” current sales and distribution problem. Listen to how he exploits every ounce of DNA from GT-500 Brewing to its marketing and sales competitive advantage. In this episode you’ll hear how the brewery used marketing research techniques to cut slow moving SKUs and ways to coach up tap room Beer Tenders into Super Sales Ambassadors. He also tackles the “Draft Rotation Nation” trend with examples from the gourmet ice cream industry. This classic case analysis method is created to spur intellectual thought and ideas that will benefit your business model. You’ve been asking for a comprehensive case analysis that peers into today’s toughest industry issues, well here it is. Enjoy!

    marketing

    Related Posts

    • Shinerunner Ep15 | Sales Rep Training And Motivation

      By justin | Comments are Closed

      In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive.

    • Shinerunner Ep14 | Chain Merchandising

      By justin | Comments are Closed

      Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more

    • Blurred background-abstract blur shopping mall store interior.

      Shinerunner Ep13 | Preparing For The Chains

      By justin | Comments are Closed

      This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal caseRead more

    • aluminum cans on the market

      Shinerunner Ep12 | Marketing Review

      By justin | Comments are Closed

      Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,Read more

    • Shinerunner Ep11 – Special Event Do’s And Don’ts

      By justin | Comments are Closed

      This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that MarkRead more

    EXPLORE SHOWS

    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Heads + Tails
    • Bikes + Beer
    • Shinerunner
    • Entre Cervezas
    • Hop & Brew School
    • Video

    UPCOMING SHOWS

    There are no upcoming events.

    View Calendar
    Add
    • Add to Timely Calendar
    • Add to Google
    • Add to Outlook
    • Add to Apple Calendar
    • Add to other calendar
    • Export to XML

    UPCOMING EVENTS

    • 6 December, 2019
      Comments Off on Support Your Favorite Podcast

      Support Your Favorite Podcast

    SEARCH BN SHOWS

    A BIT ABOUT US

    The Brewing Network is a multimedia resource for brewers and beer lovers. Since 2005, we have been the leader in craft beer entertainment and information with live beer radio, podcasts, video, events and more.

    SUPPORT THE BN SUBSCRIBE TO SHOWS

    SHOWS

    • The Session
    • The Sour Hour
    • Dr. Homebrew
    • Brew Strong
    • Brewing With Style
    • Can You Brew It
    • The Jamil Show
    • The Home Brewed Chef
    • Heads + Tails
    • Bikes + Beer
    • Shinerunner
    • Entre Cervezas
    • Hop & Brew School
    • Video

    SITE MAP

    • ABOUT
    • SCHEDULE
    • BN LIVE
    • STORE
    • SPONSORS
    • CONTACT US
    • LIVE CHAT
    • SHOW ARCHIVES
    • ADVERTISE WITH US
    Copyright 2017 The Brewing Network | All Rights Reserved | Website created by FlowState Marketing
    • SCHEDULE
      • Show Schedule
      • Events Calendar
    • BN LIVE
      • LISTEN LIVE
      • WATCH LIVE
    • SHOWS
      • The Session
      • The Sour Hour
      • Dr. Homebrew
      • Brew Strong
      • Brewing With Style
      • Can You Brew It
      • The Jamil Show
      • The Home Brewed Chef
      • Bikes + Beer
      • Heads + Tails
      • Shinerunner
      • Entre Cervezas
      • Video
      • Hop & Brew School
    • COMMUNITY
      • BN Blog
      • Donate
      • Live Chat
      • Forum
      • Get Our Newsletter
      • Shop Amazon

    • STORE
    • SPONSORS
    • ABOUT
    • CONTACT
    The Brewing Network