Definitely not a great example of an American lager. Pale is the correct term for this beer. Pale in color, pale in taste, pale in comparison to everything out there. My batch was way over carbonated. Smelled like tin foil. Looked like a watered down Bud. Not much head on this critter, either. No discernable hops aroma or taste, for that matter. I guess it was good back in the day, but not now, that much is certain.
I haven't had a Carling Black Label for many years. My memory of it is that it is the absolute worst beer (short of being skunked or infected) I have ever tasted. I absolutely hate Budweiser, but I would drink that over a Carling any day if forced to choose. Carling is a beer to be avoided.