To spell it out for JP:
The BN ad that was made for Nikobrew.com refers to your "bare bones buddy" (remember this last part it'll come later)
So with a lower priced site, playing on that, and that my logo is a bear paw which is what I have tattoos on my shoulders based off off, bear is the animal and bones is what's in the ad, logo, and my pants (the singular version). Which is extremely clever because "bear" and "bare" sound the same when you say them aloud, even though they're spelled differently which is crazy. So take "bare bones", remember, from the first part, and put "bear" instead of "bare" and there you go.
I hope that helps, Jipper!
Love,
Niko

