It seems like brewers get equally excited (hear the session with the guy from the Oakland brewery) about Maytag's trademarking of "Steam Beer."
A couple of years ago I read about how some yoga douche wanted to trademark "hot yoga," keeping other yoga douches from offering yoga classes in hot rooms. From the article that I read, if the trademark passed (it didn't) it had the potential to turn the whole trademark world on its head. Eg, people could trademark a type of karate, dance, maybe even an India Pale Ale.


