With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off Premise (Trade) examples and tactics. You’ll really be able to picture this drinker who is a Gatekeeper and Brand Influencer of over 300 other consumers. We’ll also discuss how to get customer attention at special events and how to influence consumer decision making in the Liquor Store and Supermarket channels.
Podcast (shinerunner): Play in new window | Download (Duration: 25:21 — 11.0MB)
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