This week on The Session, acclaimed journalist and author William Knoedelseder joins the show to discuss his new book Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer. Tune in for a fascinating conversation about the wealth, triumph, scandal, and heartbreak that has surrounded the city of St. Louis and generations of the legendary Busch family as their company grew into one of the most fearsome marketing machines in history and forever branded their product in the American consciousness as the “King of Beers.”
Podcast: Play in new window | Download (Duration: 4:21:17 — 104.8MB)
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