The Great Tectonic Marketing Shift Taking Place in YOUR Backyard!
In this must-listen episode, Mark speaks to a trend that he’s been monitoring for over a decade. This has to do with medium and large companies shifting their marketing dollars to Experiential Marketing away from conventional media channels. This dynamic shift – and its impact to the craft beverage segment – is
Godzillian! Further, it is one that YOU need to pour into. Mark provides ample examples and introduces another “Mark-ism” which he calls, “Brand Standing.” A must listen for anyone looking to succeed in 2019.
Podcast (shinerunner): Play in new window | Download (Duration: 16:42 — 23.7MB)
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