Beer Forum

Justin recently had a discussion with a brewer who talked about wrecking the price curve in his area by releasing affordable sour beers. Can anyone help me with which episode this was?

Thanks!

Could it have been the Creature Comforts show when they were talking about their Gose? I don't remember a specific discussion around price, but it seems like it could fit.

Creature Comforts Berlinnerweisse sells in GA for around $10 for a 6 pack. It's a little hard to find sometimes, but it's awesome!!

I'll listen back to that episode, but I don't think it was them.

I have in my mind that a brewer was talking about releasing large format sours that retail under $10. It could have been on the sour hour, but I think he was talking to Justin.

I want to listen back because I'm curious about the brewer's pricing philosophy.

Thanks again!

KiltedBrewer wrote:I'll listen back to that episode, but I don't think it was them.

I have in my mind that a brewer was talking about releasing large format sours that retail under $10. It could have been on the sour hour, but I think he was talking to Justin.

I want to listen back because I'm curious about the brewer's pricing philosophy.

Thanks again!

The only other thought I had was The Libertine Pub show. They're bottling sours also, and I think they use large format bottles. I'm not sure they're less than $10 though.

I found the episode I was looking for. It was the Free Will show. They sell their large-format sours for $10-$12. (That part of the interview starts at about 1:50 into the show.) It's a good interview, but he doesn't really give a ton of info about how he manages to keep his prices so low.

Thanks for the suggestions to help find it. I did listen back to The Libertine show, and that's a great interview.

Cheers,
David