Dirk McLargeHuge wrote:TampaBrew wrote:JediHopTrick wrote:Go drink it w/ a good friend and talk about something important...
Triple-hopping is VERY important. One of the most important steps in brewing beer.
Triple-hopping is VERY important. One of the most important steps in
frost brewing beer.
There. Fixed it for you.
And my coworker wonders why I laugh in his face when he tells me he's perfectly happy with his miller and doesn't want to change... some people aren't worth the effort to try to teach any better. The guy actually tried to use the whole "triple hops" bs on me the other day. Of course he didn't know what it meant when I pressed him on it, but the meme is out there.
There is a plus side to this trend of the Bud/Miller/Coors folks trying to co-opt the craft brew language and culture though, it helps spread the idea of craft beer to people who would never have considered it before. Take Bud's "American Ale", it might be good but not stellar, but it does introduce Bud drinkers to ales. They're doing us a favor even if they think they're trying to take back their market share.
The same could be said of Miller, but without any positives. They're just being lying douchbags, and they're getting called to the carpet for it. Too bad they're too big to notice, or care, that we know they're full of shit. The only way the commercials are going to go away isn't to turn the TV off, it's to explain to our miller drinking compatriots why it's bs. It's more work, I know, but even lazy beer drinkers have to work on occasion.
