Remove content from iTunes from 2005 to 2010 and sell it on a DVD set in the BN Army PX (store). You can buy one year volumes or the entire 5 year set.
After January 30th, pull the previous year's shows from iTunes and make that a DVD for sale in the BN Army PX.
Only the current year's shows will be available for free download until January 30 of the next year. Example would be 2011 show season would be available until January 30, 2012. Then you can only get it via DVD in the BN Army PX.
This would minimize iTunes downloads, maximize revenue for the BN, and benefit all. Justin has stated the iTunes are to be free, but everything is a compromise. I think during the broadcast year (calendar year) plus a 30 day period (ending January 30th) that is the case: free for download in the iTunes store. From February 1 onward, to get last year's shows, pay up. This plan not only reduces your overhead, but it also increases your revenue and profit.
As I've said in the chat on Sunday during the past Sunday Session show, the BN is a business, not a soup kitchen. The concept is there, the branding is there, the passion is there. The idea needs to be capitalized. The time is now. Sponsors are only so helpful. Don't get me wrong-everyone needs sponsors. Sponsors aren't enough. That isn't greed, it's reality.
Merchandise your business. I want to see shirts, hoodies, hats, golf caps, golf club covers, coffee mugs, pint glasses, tumblers, steins, stickers, wall clocks, bandanas, visors, belt buckles, necklace charms, hop grenade earrings, license plate frames, wallets, bottle and can coolers (coozies), watches. That's how you make your money. Sell your merchandise. Merchandise is very profitable and one of the most effective ways of guerilla marketing ever devised. I wear my company shirt to the local public events (county fair, etc). That $6 for a polo shirt with my company logo on the back has brought me tens of thousands of dollars in revenue by people noticing the shirt, asking about it, then buying from me. Merchandise is one of the best investments for your business.
Your business has gone viral. No, not herpes kind of viral, word of mouth viral. It's spreading, it's growing, it's gaining. If you sell merchandise your followers will buy, they will wear it thus promoting your business for you and bringing in more followers. You will make money on the initial sale as well as the referrals from current listeners. The referred listeners buy, wear, and promote your brand for you. What do you have to do? Keep putting on educating and entertaining shows and selling merchandise.
If you take what I post here literally, you're retarded. I'm here to fuck around, have a good time, and learn about beer. You mean nothing to me and I mean nothing to you.